Bobbi Brown is a globally recognized beauty brand known for its skin-first philosophy and modern approach to makeup artistry.

In my role, I spearheaded, developed, and executed full-funnel campaigns across multiple channels, owning creative from concept through final launch. I led campaign copy and messaging across website, paid media, email, and social, ensuring consistency in voice and positioning across every touchpoint.

I translated product strategy into clear, compelling narratives tailored to each platform, shaping launch storytelling and refining product messaging to fit both brand and performance needs. From website content and editorial assets to high-impact ad units and social-first creative, I helped bring campaigns to life end-to-end while maintaining cohesion across the ecosystem.