One of my favorite small indulgences is a cold can of Dr. Pepper, so when I had the opportunity to work with a major beverage portfolio, I immediately said yes.

During my time there, I updated brand guidelines across several legacy brands, including Crush, Yoo-hoo, and Hawaiian Punch, ensuring consistency in tone, structure, and messaging. I also pitched campaign headlines and wrote packaging copy focused on clear, engaging communication for sweepstakes and promotional giveaways.

Additional work included developing event collateral such as Pride activations and a holiday cocktail recipe book, translating brand personality into seasonal and cultural touchpoints.