Copywriting for a Telehealth Brand: METHODIQ
BaubleBar is a colorful and energetic jewelry and accessories brand with collections spanning from demi-fine jewelry to novelty items. BaubleBar needed someone to own the copy for several novelty collections that would be sold on their site as well as stores like Target, Bloomingdale’s, Neiman Marcus, Nordstrom, Amazon, and Dick’s Sporting Goods.
That’s where I came in, coming up with compelling product names, fun taglines with plenty of personality, and informative product descriptions that seamlessly blended in SEO, increased visibility, and contributed to higher sales.
Additionally, I also owned the long-form content for their onsite blog, the Edit, covering topics from seasonal gift guides to styling trending pieces and other bestsellers, once again utilizing SEO / AEO to increase discoverability.
Where Ideas Take Shape
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