Methodiq launched in November 2025, the latest venture by Oddity Labs, joining established brands Il Makiage and SpoiledChild. This AI-powered telehealth skincare platform was developed to provide personalized, clinical protocols for skin conditions such as acne, hyperpigmentation, and eczema. Offering both prescription and over-the-counter products, this brand prides itself on its science-backed and rigorously tested formulas. The research and development process was a key part of their identity, differentiating themselves from other skincare brands and trends.

I was brought on to translate clinical tone and information into something digestible for a social media audience. Like the products, each post was rigorously researched and developed to educate and inspire others to take charge and utilize the latest technology to transform their skin.

Additionally, I was also responsible for establishing and refining the brand guidelines, leaving behind a go-to manual on everything Methodiq.