Copywriting and Creative Strategy for Sonic

BaubleBar is a colorful and energetic jewelry and accessories brand with collections spanning from demi-fine jewelry to novelty items. BaubleBar needed someone to own the copy for several novelty collections that would be sold on their site as well as stores like Target, Bloomingdale’s, Neiman Marcus, Nordstrom, Amazon, and Dick’s Sporting Goods.

That’s where I came in, coming up with compelling product names, fun taglines with plenty of personality, and informative product descriptions that seamlessly blended in SEO, increased visibility, and contributed to higher sales.

Additionally, I also owned the long-form content for their onsite blog, the Edit, covering topics from seasonal gift guides to styling trending pieces and other bestsellers, once again utilizing SEO / AEO to increase discoverability.

https://www.eventmarketer.com/article/sonic-drive-in-range-bonnaroo-mini-golf-sampling/

https://www.pinnacle-exp.com/work/sonic-at-bonnaroo/#announcement

https://stories.inspirebrands.com/sonic-serves-up-summer-at-bonnaroo-festival/

Taken from Casey’s website

This was Sonic’s first outing into Music Festival Country. And what do all summer music festivals have in common? Sweat, exhaustion, and waiting, amongst other things. So we decided to provide festival goers with a refreshing escape.

Miniature golf provided the perfect canvas onto which we could create iconic Sonic themed holes, and have a miniature Sonic-style clubhouse serving up slushes to help festival goers beat the heat at Bonnaroo.

Witness the Sonic Drive-In Range – a one-of-a-kind Sonic pop-up experience packed with photo-worthy moments and exclusive treats that once again showed why Sonic is the ultimate summertime oasis.

The Sonic Drive-In Range provided almost 14,000 Roovians with a refreshing escape from the festival each day, if only for a few minutes, where they chilled out playing a round on Sonic’s miniature golf course with holes inspired by rock music iconography and a Sonic Slush machine.

Results:
3.1K Mini golf participants
13.9K Mini slush samples distributed
2.3M TikTok video views with 219K engagements

Winner: Ex Awards, Silver

Role: Creative Director
Executive Creative Director: Marcos Lawson
3D Designer: Jennilee Aramondo
Copywriter: Rob Tilberis, Hal Martin
Agency: Wasserman